For the second say in a row..Snap falls again!! _ Rihanna condemned Snapchat Thursday for its tone-deaf ad mocking domestic violence, and the fallout is already underway. Fans of the Rihanna are deleting the social network, and its stock has plummeted. Snap shares fell four percent on Thursday in the hours after Rihanna posted her response to the ad.

Shares of Snap fell another 2% today..

… The ad on Snapchat was for a mobile game called “Would You Rather?” It displayed photos of Rihanna and ex-boyfriend Chris Brown, asking users if they would rather “Slap Rihanna” or “Punch Chris Brown?” The insensitive joke was a reference to 2009 assault charges against Brown, who was found guilty of punching Rihanna and threatening to kill her.

… The ad first surfaced on Tuesday and spread like wildfire thanks to the efforts of domestic abuse activists. Snap released a statement a day later, explaining it was published “in error” and had been removed immediately.

… Rihanna, posting from Instagram, Snapchat’s biggest rival, expressing her disappoint with the service: “Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb! You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!!! This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet….you let us down! Shame on you. Throw the whole app-oligy away.”

Who the F******k thought this would be a good idea??