It’s no secret that people love the convenience of having food delivered to their home, but sometimes you want food delivered and you aren’t home, and Dominos just made it easier for that to happen.
The pizza chain has just introduced what they are calling delivery “hotspots.” In total there will be 150,000 hotspots, which will allow folks to get their pizza without using a traditional address, like say at a park or at a beach. "We know that delivery is all about convenience, and Domino's Hotspots are ... all about flexible delivery options," Russell Weiner, president of Domino's USA, explains.
While it’s not like Dominos didn’t deliver to offbeat locations in the past, but the new hotspots will make the process more streamlined. Now instead of only being able to place such orders through the phone, folks will be able to go to Dominos.com or the chain's mobile app. They’ll pre-pay for their pizza, and then pick from one of the set drop-off points, with Dominos sending texts with order updates and estimated arrival times. Consumers will even be able to provide instructions to make themselves more identifiable. Of course they will need to meet the driver at the hotspot but that's the least they could do.