Dunkin' Donuts Announces It Is Changing Its Name

Dunkin' Donuts is dropping the D…donuts, that is. Starting in January, Dunkin Donuts will be known simply as Dunkin. The company says it’s rebrand itself as a "beverage-led" company that focuses on coffees, teas, speedy service and to-go food including, doughnuts.

So no – they’re not going away. But when you consider that beverages – such as coffee – make up 60% of the company's US sales, it might make sense to sort out where else you can get your baked goodies fix.

But that’s not all – Dunkin' is planning to expand as well – with plans to open one-thousand new locations by the end of year 2020. "It’s official: We’re going by Dunkin’ now," the company's Twitter page offers. "After 68 years of America running on Dunkin’, we're moving to a first-name basis." The reaction online so far? Fan appear to prefer that the company dunks the idea...in the circular file. As Twitter user @karatechop16 notes, "I donut like it."

Source: CNN Money

 

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