The iconic Dunkin Donuts will no longer exist. By name anyway. As of January Dunkin Donuts will now be known as just Dunkin. The video below is from Massachusetts. Some people are fine with it some are not. Some feel like it's actually breaking from tradition. Either way it will still be Dunkin Donuts to me. Coffee makes up 60% of their sales. Dunkin Donut executives (well they don't change the name until January) said they also plan on opening another 1000 Dunkin stores by 2020.