"Lindsay Lohan's Beach Club" Premiere Flops In The Ratings

Despite a much-hyped premiere from MTV, Lindsay Lohan's new "Beach Club" series got off to a rough start on Tuesday night in its first telecast at 8 p.m.

The new series, in which Lindsay runs a beach club in Greece, drew only 531,000 viewers in its premiere, and a 0.26 rating among Adults 18-49, placing it only at #36 in that age demographic for the night. An "after show" after the premiere did even worse, drawing only 297,000 viewers.

It remains to be seen whether the show does better with DVR viewing, or that there just isn't a lot of interest in Lindsay Lohan running a beach club in Mykonos.