Are Pandemic Shopping Habits Here To Stay? Brands Are Racing To Adapt


Three days a week at 7:00 am, senior Procter & Gamble executives check in with each other about their customers: what they're buying, how their needs arechangingand whether the company's products are hitting the mark.

"We need to stay very close to consumers and their habits, needs and desires, more now than ever," the company's chief financial officer, Jon Moeller, said during an earnings call last month.

Procter & Gamble(PG), which owns brands including Tide, Fairy, Pantene and Gillette, is just one of the consumer goods giants that expects new habits formed during the coronavirus pandemic to permanently change the way consumers shop. Read more here>>>.https://www.cnn.com/2020/05/27/business/consumer-trends-coronavirus/index.html

Source: CNN

Photo: Getty

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