'Jersey Shore' Star Opening Up Store on Ocean City, New Jersey Boardwalk!


A ‘Jersey Shore’ star is officially coming to the Ocean City boardwalk! Sammi “Sweetheart” Giancola, the only star to not appear on the recent ‘Family Vacation’ MTV series, has announced she’s opening a boutique right on the boardwalk!

Her store, called Sweetheart Coast, was an online boutique business named Sweetheart Styles, and now she’s bringing it to her “favorite place on earth.” PhillyVoice reports that Giancola says she plans to have the store open during weekends in May, presumably then open full time once the summer season officially gets into gear.

She describes the store as a “new fashionable women’s boutique with fun home decor, accessories, and unique gifts.” No word yet on what area/street of the boardwalk she’ll be on (will it be closer to the Surf Mall or Gillians Pier? We’ll have to wait and see!)

Giancola added that shoppers who come to the store may even see her working there.

Photo: Getty