From Air Guitar To Real Guitar...It's A Fender Boom!


Maybe the lock down is creating future rock stars. Fender has reported it will sell more guitars in 2020 than any other year in its history. The company’s “Fender Play” instructional app saw its user base increase go from 150,000 to 930,000 between late March and late June! The chief of the company says Fender has seen record days of double-digit growth, e-commerce sales and beginner gear sales. In fact, Gibson, Taylor, Martin and others also report pandemic sales booms, with new users turning to the guitar as “six-string therapy”. So you don't have to play the air guitar any longer, as many are buying the real thing and teaching themselves to play.

The stats show 20 percent of the new users were under 24, and 70 percent under 45, as young people try their hand at the instrument. Here's the whole article from Guitar World.

So three years ago when The Washington Post and long time Beatle and bass player Paul McCartney said we were witnessing the "slow death of the electric guitar"..hopefully they were wrong.

Whether this boom will continue post-pandemic remains to be seen, in the mean time, we hope some great riffs are being created!

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